ADT
Promotional Video
ADT offer advanced turbomachinery design software and services, based on unique 3D inverse design technology. ADT commissioned NextShoot’s corporate video production studio in London to produce an About Us video to position the company and its key product for potential clients.
Our creative approach was to eschew interview content and look to produce a video based on case studies of clients who had used ADT software, across a variety of sectors and with very different end products.We worked with ADT to chose clients who had interesting footage available and settled on: ARC’TERYX, with their Evolutionary Life- Saving Voltair Airbag Rescue System; Cummins, best-known for their heavy-duty diesel engines; and Rolls Royce, who used ADT’s solution in the parametric design of a waterjet pump with a marine application.
NextShoot’s video agency in London worked with ADT to structure the script. We sourced stock footage that related to pumps, compressors, fans and turbines and accrued the video materials from the featured clients. The final edit was supplemented by kinetic typography, screen capture of the the product interface, music and a voiceover.
The result was a visually engaging About Us video that clearly explained our client’s market-leading proposition in a number of sectors and across a variety of products - from avalanche bags for off-piste skiers to truck engines and water-jet propelled fast boats.
