Appian is a recognised global leader in multiple enterprise technology markets. From intelligent business process management systems (iBPMS), dynamic case management (DCM), digital process automation (DPA), and low-code development, Appian helps their clients to develop scalable low cost solutions which drive efficiency and improve customer experience.
NextShoot has worked with Appian over the last five years in Europe and the Middle East, showcasing their product and capturing positive client feedback in multiple case study and client testimonial videos.
Our typical approach is to conduct three interviews, one with a senior figure on the business side of the organisation who can outline what it is they do, who they do it for and the challenges they face now and will face in the future. The CTO or senior decision maker will explore the purchase motivation, decision and deployment of the Appian solution. Finally, we normally speak to the end users to see how their, and their customers’, experience has been transformed.
In addition we will always seek to film as much high quality b-roll as possible to bring the story to life and show the Appian product in use, typically with over the shoulder shots, meetings and sometimes in the field.
Finally, in post-production, a range of graphical elements in line with Appian’s brand guidelines are deployed to drive home key messages and return on investment.
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