Promotional Video

The challenge with many tech businesses, especially while the core offering is still in development, is that it is difficult to illustrate the product itself in a video. This was the case when we worked with Kalido, an AI-powered, privacy-first, real-time opportunity platform for enterprises, communities & individuals that supercharges worker well-being, business productivity & innovation.

Often the best approach is to let the company representatives themselves speak to the important subjects around the product - the challenges people have had in the past in their particular sector, how their product addresses these challenges, and the difference their product can make to users.

This being the case it’s key that the interview material looks excellent, as it forms a significant part of the on-screen video product. We filmed the three founders of Kalido in our studio in Central London against an off-white (Silver Birch to be precise) background. The interview content was all carefully planned, in fact scripted, but on the day the three founders spoke with passion and fluency using the script as a skeleton for their thoughts and responses.

As a video production company based in London, where space is a premium, we’re fortunate to have our own studio space. For Kalido’s positioning video () we used it for the interviews, but also sequences with two actors using desktop, tablet and mobile phone devices to give us varied broll shots and also examples of the Kalido platform in use - a visual reassurance to investors and early adopters.

In the edit interviews were cut together with high quality stock images which we manipulated into layers to create a 3d effect and over which we floated key text that supported and added to what was said by the founders in their interviews.

The result was a striking video with a premium feel that brought clarity to a complex proposition. The video was used at the World Economic forum in Davos 2020 with excellent feedback. Kalido was recognised by the World Economic Forum as a Technology Pioneer 2020.


Featured Videos

Guide to Corporate Video Production
Corporate Video Production

If you're looking to commission a corporate video for your business, there's a few ways we can help with the process.

First, think about the kind of video you want to make, is it a talking head interview, an animated explainer video, are you looking to film a customer success story or case study video with one of your clients?

We've put together a range of resources to help you think about your video strategy and what your approach to video production should be. It includes links to pages which will help you understand how video productions are budgeted, what the video production process is from planning, to filming, to editing and post-production, and you'll find helpful information about different formats and getting your video out on social media.

Click here for our client video production resource pages


NextShoot on Instagram
NextShoot's Twitter Feed'
NextShoot's YouTube Channel
NextShoot's LinkedIn Profile'
NextShoot's Facebook Page


Internal and External Corporate Comms, Case Studies and Company Profiles


Videos for Fashion Labels, Products and Designers

Arts & Culture

Creating beautiful & thoughtful films with artists & galleries


We create videos for the IT and Tech sectors

Retail Video

Product Videos and website Explainer Videos


Filming for developers, architects and engineers


Delivering learning materials and supporting institutions


Forward looking video production for business leaders

Financial Services

Creating video content for the banking and finance sector


Working with law firms to deliver marketing and communications

Commercial Property

Videos for developers and real estate investors


Videos for the manufacturing industry

Call us on +44 (0) 845 539 0075 or click below to email us.

Email Us