NextShoot is a video production company based in London helping our clients devise video strategies for use across the full range of Social Media platforms. We create engaging, targeted, shareable content that is designed for your audiences on specific Social Media channels.
With our deep experience in video production for Social Media we know what works best.
What we don’t do is to create a 3 minute video for your website and then make shorter edits from this for different platforms.
Instead from the outset of any multi-channel campaign we plan and produce the right sort of content for each specific Social Media platform, whether it’s YouTube, Facebook, Instagram or, increasingly, LinkedIn.
Which means that any Social Media video we make for you will deliver the best possible results in leads, sales and brand positioning for your company.
No marketeer needs convincing that Social Media is an important tool in a brand’s communication strategy. There are now an estimated 3.48 billion Social Media users. What’s more we know from our own behaviour as consumers how video on Social Media, typically viewed on our mobile devices, is playing an increasingly central role in how we digest information, interact with businesses and brands and make purchasing decisions for products and services.
And we don’t need to dig deep to find statistics that demonstrate how video on social media is what users want.
- Global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.
- The number of businesses using video as a marketing tool in 2020 has increased from 61% to 85% since 2016. (Source: Wyzowl, 2020).
- Video has become the most commonly used format in content marketing, overtaking blogs and infographics, with brand storytelling and promotional videos as the most prevalent video types. (Source: Hubspot).
- Tweets with video see ten times more engagement than those without, and Promoted Tweets with videos save more than 50% on cost-per-engagement. (Source: Twitter)
- LinkedIn users are twenty times more likely to share a video on the platform than any other type of post. (Source: Marketingland)
- On Instagram video generates more engagement than any other format. (Source: Mention.com)
Platform + Audience
Different Social Media platforms attract different audience demographics and their users have diverse expectations about the type of content they expect to find when they open their Social Media apps.
Each platform has a particular set of specifications for length and format, which it’s important to understand (see our blog A Guide to Video on Social Media)
and it’s especially important to consider which platforms allow SLR subtitle files, and on which platforms viewers typically watch video without sound. These details may inform your approach to your content.
Given that a video suited to Instagram may not be suitable for LinkedIn we work with our clients to help them understand how best to hit the right tone for their audience on a particular platform and shape their video material - be it a tutorial, a thought-leadership piece or something captured behind-the-scenes.
And for those with significant followings Live Streaming is an option also. Facebook Live, YouTube Live, and other streaming services are an easy and incredibly effective way to connect with your audience.
However engaging your content is and specific to a platform and its audience demographic, one-off videos can get lost, so we highly recommend that you consider your Social Media video content strategy as an ongoing campaign tied to key events in your business calendar. In this way you can build up an audience that is more likely to interact with and share your content, leading to greater awareness of what you do and ultimately to better sales.
Call To Action (CTA)
And finally, whether your content is paid or organic, social campaigns can be enhanced with features such as embedded forms or calls to action.
These enable you to measure directly how your social video campaign is performing. At the very least be sure to leave your audience with a clear CTA at the end of the video to drive them to your website or an offer.