A company’s positioning video - often called an About Us or Homepage video - is a key part of its corporate communication strategy. It’s a video that speaks to its staff and clients and appeals to potential customers and future employees. It can be a daunting prospect for a business to set out its stall, to visually communicate what it stands for. That’s where our expertise comes in. We’ve created About Us videos for businesses that include The National Gallery Company, Bird & Bird and Stanhope that are creative, persuasive and effective.
Whatever the format of your event - an award ceremony, launch party, a gala dinner - a video that captures the essence of the proceedings can be shared with those who can’t attend and act as marketing collateral for the following year. We can capture panel discussions, keynote speeches, demonstrations, break-out sessions and networking drinks, as well as vox-pops and interviews, along with engaging broll.
We also offer event photography to give you another marketing asset alongside your event video production.
A case study or customer success story video is a persuasive tool in generating new business. That’s because potential customers find it hugely reassuring to watch a positive testimonial video endorsing products or services. We have the skills to capture the pertinent corporate interview content with your clients and your own representatives, crafting choice soundbites with filmic broll, graphics and music. At NextShoot we appreciate that with a case study video we are working for you, but we’re also representing you to your clients.
There’s a wide range of corporate video formats that involve interviews: vox-pops, straight-to-camera pieces with autocue (a teleprompter to our friends in America) or the more formal off-camera interview. Whatever the ‘talking head’ approach our experienced directors and friendly crews will put the speakers at ease and guide them to giving engaging, succinct and authentic sound bites that deliver your message.
With 3.5 billion people using Social Media no marketeer needs convincing that it’s an important outlet for corporate communications. Our approach, even if the focus is on long-form video content, is to plan for the different short-form Social Media versions from the outset. That’s because these Social Media versions not only need to meet the specifications of each platform, but fit with their user demographics and expectations. Our Social Media cuts - for brands including Bloomberg, The National Gallery and Qatar Airways - are found across YouTube, Facebook, Twitter, Instagram and LinkedIn, delivering our clients’ messages for each audience in an engaging and memorable way that generates interest and trust and stimulates action.
An explainer video does exactly what you’d expect - explains a product or service. One approach is ‘live-action’, in which flesh and blood people deliver key messages. Featuring real people can bring an emotive element into play, but the video is confined by the parameters of the real world. Which is why animated explainer videos are popular for exploring less tangible offerings like software or tech. This animation could represent people in a 2D cartoon format or be motion graphics, which is when we take graphic design elements (such as charts, diagrams and maps) and give them movement. Of course, there are hybrid formats also, for example when graphic elements are overlaid on or tracked to live action footage.
Sometimes the best format for your message is animation. NextShoot has a decade of experience as an animation video production agency creating motion graphics and character animation. We work with our clients to understand the story they want to tell and then match it to the best format. With any animation storyboarding is key, so that the look & feel of each sequence is visualised for sign-off as well as the actual script. The use of voiceover, music and sound effects bring value to the finished product. With some videos the backbone of the content can be interview material, supported by infographics that reinforce the messaging and bring visual variety to the end product.
Whether you’re instructing your own staff in the latest techniques or protocols or guiding your customers to use your products correctly, video is an excellent medium for training. Whoever your audience may be, the content needs to be clear but also engaging. NextShoot produces training video materials for top brands that inform and also inspire. We take the time to understand your target audience and choose the right medium for the message, whether it’s a presenter, role play or an animation format. Our training videos are used by companies including Pfizer, Screwfix, and Louis Vuitton to inform and educate both staff and customers.
Every business needs to attract the right talent to thrive. A recruitment video speaks to potential employees at all levels, from c-suite executives to recent graduates. It gives you the opportunity to address not only your business model but the issues that will differentiate you from your competitors in the eyes of your applicants, including corporate responsibility, mental health programmes, working from home, diversity and gender equality. And, of course, it’s a video that also communicates with a wider audience of customers and potential clients.
NextShoot has produced long-form documentaries for broadcasters including Bloomberg TV and Channel 4, but we also have a track record in creating polished short-form corporate videos with a documentary approach. It’s the perfect format for businesses looking to the softer sell of branded content. It’s an especially good fit for videos about corporate responsibility and philanthropy programmes, when a business wants to highlight a particular cause, but only gently reference its association with it by simply including its logo. NextShoot has deep experience in the creation of documentary video content - both long and short-form - for the broadcast and corporate sectors with some staff having worked in-house in the BBC documentary unit for many years.