Bloomberg

The Inside Story


We've worked with Bloomberg since 2014 to document the construction of their new European headquarters in the City of London. The building opened in October 2017.

Shortly after we were asked to produce this film showing how staff had settled in and what they made of some its extraordinary features. The film is presented by Francine Laqua of Bloomberg TV and features some beautiful shots of the building itself and its surroundings. We used a range of innovative techniques to capture the energy and dynamism of Bloomberg, cutting between interviews with staff, the presenter to-camera shots and simple graphic overlays to explain sometimes complex ideas.

Having already been rated Outstanding under the BREEAM assessment method for Sustainability, the building was then further recognised, winning the Royal Institute of British Architects Stirling Prize, 2018.

Producing the video involved aerial filming over the City of London, long term time-lapse of the construction process as well as motion control time-lapse of the surrounding area, working with long jib arms and cranes to get sweeping shots of the huge office floor spaces, steadicam moves following staff both inside and outside of the building and, of course, our production skills not only in organising extraordinarily complex schedules, permissions and setups, but also in putting staff at ease and getting the very best out of them.

Screenshots from the video

Bloomberg the Inside Story video Aerial Shot
Helicopter filming over Bloomberg's new HQ
Bloomberg the Inside Story Presenter
The video is presented by Bloomberg's Francine Lacqua
Bloomberg the Inside Story video Floorplan graphic
Simple graphics throughout the video make complex ideas simple
Bloomberg the Inside Story Interior Shot
The Atrium roof at the top of the Ramp
Bloomberg the Inside Story The Vortex
'The Vortex' is the first thing guests see as they enter
Bloomberg the Inside Story Express Lifts
The glass lifts offer amazing views of the building and the city

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