The Hong Kong Design Centre (HKDC) is a government supported organisation with the objective of establishing Hong Kong as an international centre of design excellence in Asia, and to promote wider and strategic use of design and design thinking to create business value and improve societal well-being.
Each year, HKDC hosts thousands of guests to its Business of Design Week Event, featuring speakers from around the globe to address key issues facing designers and society at large.
In addition to the live-events, the event is broadcast to hundreds of thousands of viewers on TV in the region. NextShoot have worked with HKDC since 2021 to help produce and film content for keynote speakeras in the UK and Europe for promotional use acorss their website and social media channels, display at the event and for broadcast within the context of their programme of events.
For BODW 2022 we were asked to interview the groundbreaking British designer Ross Lovegrove at our central London studio.