Royal College of Art

Dr Godofredo Pereira

The Royal College of Art (RCA) is internationally renowned. In 2020 it was named the world’s leading art and design university for the fifth consecutive year. This short video profile was commissioned as part of the ‘Meet the RCA’ video campaign, which explores the teaching and practices of tutors working in a variety of disciplines.

The Brief
NextShoot was asked to produce a short profile film about Dr. Godofredo Pereira, Head of Programme for MA Environmental Architecture & MA City Design, whose work centres on environments, ecologies and collective politics.

The overall objective of the video was to give graduates considering an application to the MA Environmental Architecture course an insight into the practice and inspirations of a key member of its teaching staff.

The RCA Communications & Marketing team guided us with subject areas to cover with Godofredo. The brief was to create an informative film that emphasised Godoffredo’s approach to tutoring and his views on a programme that sets out to re-configure the way we think, manage, build and protect the planet and its resource concepts of environments, landscapes and ecosystems.
Meet the RCA. Dr Godofredo Pereira Meet the RCA. Dr Godofredo Pereira
Meet the RCA. Dr Godofredo Pereira Meet the RCA. Dr Godofredo Pereira
Our Approach
We conducted a research call with Godofredo to gather information on his views about his teaching style, his academic background and the structure of the MA Environmental Architecture course, which offers students the opportunity to engage with live projects in locations where there is rapid and complex environmental change.

The on-camera interview took place at the RCA Kensington campus with a crew of a Producer/ Director and a DoP and was filmed on our in-house cameras, a pair of Sony FS7 MkIIs.

We took the opportunity to capture shots of the MA students during a tutorial session, making good use of our Dana Dolly set up - a metre of track on a pair of lowboy stands with wheels - and a Sony AS7 MkII mounted on a Ronin gimbal.

In the edit we used the striking materials supplied by Godofredo that relate to the course and its study of climate and environmental change. These materials - based on remote sensing data, film making, model making, and drawing - are the tools that capture important evidence on the state of the environment for forums that might be legal but could equally be artistic, as they were primarily in this case.
The Results
This colourful imagery - much of it with a top-down satellite perspective - brings texture to the mix of interview content and broll of the students at work. Editing 60 minutes of interview material into a 4 minute final cut always presents editorial challenges.

In the final reckoning we felt we succeeded with an interview assembly which captures the essence of this project-based MA programme that explores the future of landscapes, environments and ecosystems. We were also keen to include more personal sentiments and observations including Godofredo’s view on the importance of militancy - ‘the constant commitment of pursuing a line of questions around architecture in environmental disputes and environmental change’ - and the fact that students, like those on this course, are moving at a much faster pace than any institution in pressing for change. While this is worrying, there is also comfort to be taken from the fact that cohorts of energetic, militant-minded environmental architects will have the tools to challenge and hopefully change the status quo.
Meet the RCA. Dr Godofredo Pereira Meet the RCA. Dr Godofredo Pereira
Guide to Arts Video Production
Arts Video Production

NextShoot have years of experience wokring with artists, galleries and their corporate supporters to create stunning video content for the arts and cultural sector.

We've put together a range of resources to help you think about your video strategy and what your approach to video production should be. It includes links to pages which will help you understand how video productions are budgeted, what the video production process is from planning, to filming, to editing and post-production, and you'll find helpful information about different formats and getting your video out on social media.

Click here for our client video production resource pages


NextShoot on Instagram
NextShoot's Twitter Feed'
NextShoot's YouTube Channel
NextShoot's LinkedIn Profile'
NextShoot's Facebook Page


Internal and External Corporate Comms, Case Studies and Company Profiles


Videos for Fashion Labels, Products and Designers

Arts & Culture

Creating beautiful & thoughtful films with artists & galleries


We create videos for the IT and Tech sectors

Retail Video

Product Videos and website Explainer Videos


Filming for developers, architects and engineers


Delivering learning materials and supporting institutions


Forward looking video production for business leaders

Financial Services

Creating video content for the banking and finance sector


Working with law firms to deliver marketing and communications

Commercial Property

Videos for developers and real estate investors


Videos for the manufacturing industry

Call us on +44 (0) 845 539 0075 or click below to email us.

Email Us