In order to promote the video series we created a 15 second trailer, which was put out on all Social Media channels
and sent directly to gallery members. A 4 minute version of each topic was created, which was uploaded to Youtube, one at a time over four weeks, and which was trailed by 30 second Social Media edits.
SRT subtitle files were created for all the videos - with careful attention paid to the correct naming of the artists and paintings - with versions in a number of languages including French and Portuguese.
We developed a graphic front card and caption card that reflected the brilliant theme of stars and, of course, added music that caught the tone of each video’s theme and that nodded to the festivity of Christmas also.
The video campaign ran from late November up to Christmas in tandem with offline activities. In December a range of events were hosted in the Gallery, and visitors were encouraged to discover hidden stars featured in paintings, floor mosaics and even the building itself. A designated microsite
was also created, so that online visitors could also interact and engage with the campaign.
These evergreen videos were extremely well received by the Gallery and the public and continue to attract views on the Gallery’s Youtube channel.
There are few other video agencies in London fortunate enough to have worked on such a high volume of video content for art galleries
. We feel our expertise in art video production and video for Social Media
gives us an invaluable insight into how to engage an audience interested in arts and culture. In fact, we were invited back in 2017 to create another Christmas video advertising campaign for the Gallery - Gold!