Fashion Insiders

David Downton

Fashion Insiders is a series of short films, produced for Hantang Culture in Shanghai, portraying key figures in the fashion world. The series is shown in international airports, on select airline carriers and major digital platforms, clocking up more than 27,000,000 impressions per episode to date.

It features a broad group of representatives from fashion: CEOs of brands, presidents of luxury committees, creative directors, curators and fashion designers.

The series takes a cinematic approach to present their experiences, influences and insights with the goal of inspiring views inside and the outside of the fashion industry.
The Brief
Working within the usual format for the Fashion Insider series - a scripted voiceover recorded on location supported by beautiful, highly cinematic shots- our video agency was invited to shape a film that portrayed the work, inspiration and thoughts of fashion illustrator, David Downton.

David Downton ranks deservedly as one of the world’s leading fashion artists. His elegant yet contemporary images are a key factor in the revival of interest in the tradition of fashion illustration. His commercial client list includes Dior, Chanel and Tiffany & Co., while he has produced portraits from life of some of the world’s most beautiful and iconic women, including Cate Blanchett, Iman and Catherine Deneuve.

Since 2011 David has been drawing the most illustrious guests from the world of style and fashion at Claridge’s Hotels in his role as its first ever fashion artist in residence.

We caught up with David at Claridge’s with his sitter for the day, former cult film actress and queen of London vintage, Virginia Bates.
Fashion Insiders David Downton Fashion Insiders David Downton
Fashion Insiders David Downton Fashion Insiders David Downton
Our Approach
On this Fashion Insider film we were doubly blessed: to be working with David and his artistic talents, and against the backdrop of London’s famously elegant Claridge’s Hotel.

We had access to not only a beautiful suite, but also the magnificent Fumoir Bar, where David typically meets with his portrait subjects, to talk and sketch over champagne. The Fumoir Bar, all beaux-arts glamour with deep aubergine décor and ruby-red velvet seating, is like a jewellery box. The soft illumination from the Lalique crystal panels was gently supplemented with our own lighting by DoP and director Tomas Frigstad. By the end of this first sequence we knew that through Tomas’s judicious use of crystals, foreground and reflections we already had some fantastic shots in the can.

The suite - light and airy - was the perfect foil to the richness of the bar. We captured oblique shots of David’s iconic penstrokes and recorded our voiceover. In the Black & White Gallery, where his portraits for the hotel hang side by side as if in conversation, we captured gimbal shots of David walking past his previous sitters with elegant reflections and telling details.
The Results
The final video, edited by Tomas, sits comfortably in the Fashion Insiders portfolio alongside portraits of curators, designers and creative directors, but stands out as one of kind.

It’s a rich and filmic portrait of a fashion illustrator who is bringing the skills associated with a bygone-era to life on the page with a refreshing, contemporary twist - like a modern take on a classic cocktail.

We’ll drink to that. Cheers!
Fashion Insiders David Downton Fashion Insiders David Downton


Featured Videos

Guide to Fashion Video Production
Fashion Video Production

NextShoot have years of experience working with brands and designers to create stunning video content for the fashion sector.

We've put together a range of resources to help you think about your video strategy and what your approach to video production should be. It includes links to pages which will help you understand how video productions are budgeted, what the video production process is from planning, to filming, to editing and post-production, and you'll find helpful information about different formats and getting your video out on social media.

Click here for our client video production resource pages


NextShoot on Instagram
NextShoot's Twitter Feed'
NextShoot's YouTube Channel
NextShoot's LinkedIn Profile'
NextShoot's Facebook Page


Internal and External Corporate Comms, Case Studies and Company Profiles


Videos for Fashion Labels, Products and Designers

Arts & Culture

Creating beautiful & thoughtful films with artists & galleries


We create videos for the IT and Tech sectors

Retail Video

Product Videos and website Explainer Videos


Filming for developers, architects and engineers


Delivering learning materials and supporting institutions


Forward looking video production for business leaders

Financial Services

Creating video content for the banking and finance sector


Working with law firms to deliver marketing and communications

Commercial Property

Videos for developers and real estate investors


Videos for the manufacturing industry

Call us on +44 (0) 845 539 0075 or click below to email us.

Email Us