The British School of Fashion (BSOF) dates back to 1875 with its origins in Glasgow. Now, with a state of the art facility located in London's burgeoning East End, it was looking for a video to drive new applications from an increasingly international cohort of students.
BSOF selected NextShoot to produce their promotional video because of our strong track record of video production in the fashion sector and our in-depth knowledge of producing and filming video in London.
To produce a 90 second promotional film that showcased the BSOF’s postgraduate fashion and luxury business courses, aimed at prospective students and their fee payers. The film needed to emphasise luxury and innovation, creative edge, elements of sustainability, and to utilise the campaign slogan ‘It all starts here’.
We filmed with students and a tutor for one day on the BSOF campus and in neighbouring Spitalfields.
We decided to let strong, aspirational imagery with text do the work, avoiding a presenter, interviews or voiceover. We felt this would speak most directly to the target audience.
We wanted to showcase a variety of different areas and activities at the college, but above all to bring out the fun, creativity and buzz enjoyed by the students, landing with a group shot of them entering the building accompanied by the campaign slogan.
We produced 90, 60 and 25 second versions of the video with subtitles in various languages, including Chinese, Russian and Thai.
The result is a promo that is dynamic, fun and constantly on the move, emblazoned with bold magazine style text: the perfect calling card for international fashion students.