British School of Fashion

It All Starts Here


The British School of Fashion (BSOF) dates back to 1875 with its origins in Glasgow. Now, with a state of the art facility located in London's burgeoning East End, it was looking for a video to drive new applications from an increasingly international cohort of students.

BSOF selected NextShoot to produce their promotional video because of our strong track record of video production in the fashion sector and our in-depth knowledge of producing and filming video in London.

01
The Brief
To produce a 90 second promotional film that showcased the BSOF’s postgraduate fashion and luxury business courses, aimed at prospective students and their fee payers. The film needed to emphasise luxury and innovation, creative edge, elements of sustainability, and to utilise the campaign slogan ‘It all starts here’.
The British School of Fashion. The British School of Fashon
The British School of Fashon The British School of Fashon
02
Our Approach
We filmed with students and a tutor for one day on the BSOF campus and in neighbouring Spitalfields.

We decided to let strong, aspirational imagery with text do the work, avoiding a presenter, interviews or voiceover. We felt this would speak most directly to the target audience.

We wanted to showcase a variety of different areas and activities at the college, but above all to bring out the fun, creativity and buzz enjoyed by the students, landing with a group shot of them entering the building accompanied by the campaign slogan.
03
The Results
We produced 90, 60 and 25 second versions of the video with subtitles in various languages, including Chinese, Russian and Thai.

The result is a promo that is dynamic, fun and constantly on the move, emblazoned with bold magazine style text: the perfect calling card for international fashion students.
The British School of Fashon The British School of Fashon
The British School of Fashion
The British School of Fashion
The British School of Fashion
MORE WORK
Guide to Fashion Video Production
Fashion Video Production

NextShoot have years of experience working with brands and designers to create stunning video content for the fashion sector.

We've put together a range of resources to help you think about your video strategy and what your approach to video production should be. It includes links to pages which will help you understand how video productions are budgeted, what the video production process is from planning, to filming, to editing and post-production, and you'll find helpful information about different formats and getting your video out on social media.

Click here for our client video production resource pages

FOLLOW US

NextShoot on Instagram
NextShoot's Twitter Feed'
NextShoot's YouTube Channel
NextShoot's LinkedIn Profile'
NextShoot's Facebook Page
Sectors

Corporate


Internal and External Corporate Comms, Case Studies and Company Profiles

Fashion


Videos for Fashion Labels, Products and Designers

Arts & Culture


Creating beautiful & thoughtful films with artists & galleries

Technology


We create videos for the IT and Tech sectors

Retail Video


Product Videos and website Explainer Videos

Construction


Filming for developers, architects and engineers

Education


Delivering learning materials and supporting institutions

Consultancy


Forward looking video production for business leaders

Financial Services


Creating video content for the banking and finance sector

Legal


Working with law firms to deliver marketing and communications

Commercial Property


Videos for developers and real estate investors

Manufacturing


Videos for the manufacturing industry

Call us on +44 (0) 845 539 0075 or click below to email us.

Email Us