Fashion Insiders

Fabio Piras

Our video agency in London has been working closely with Hantang Culture, a leading media group in China. Hantang delivers video via a multi-channel platform approach that includes 4200 screens in over 50 airports worldwide and in-flight screens on China Eastern Airlines and Air France.

View the case study for Fashion Insiders
The Brief
Hantang commissioned NextShoot to create a portrait film about Fabio Piras - MA Fashion Course Director, Central St. Martins - for its Fashion Insiders strand.

Graduates from the MA Fashion Course at Central St. Martins have gone on to become the biggest names in fashion, including designers John Galliano, Stella McCartney, Alexander McQueen, Stephen Jones and Phoebe Philo. The brief was to capture how Fabio Piras has stamped his own unique tutoring style on the role of MA Fashion Course Director, in line with the series format and filmic production values.
Fashion Insiders Fabio Piras Fashion Insiders Fabio Piras
Fashion Insiders Fabio Piras Fashion Insiders Fabio Piras
Our Approach
As with all our work on this series the first steps were to speak with the subject of the video and draw out their vision of their role so that it could be turned into a script. Fabio explained that he saw his part as the course leader and a tutor as being a catalyst that provokes reactions and change.

During the filming, which involved one Arri Mini with Zeiss Super Speeds on a gimbal and another on a tripod or track & dolly, we observed closely how Fabio positioned himself at the start of each student’s fashion career journey as a mentor - talking with his students, questioning their decisions.

The campus was a perfect backdrop for shots of Fabio moving through the building, from the BA workshop, the MA graduation show and the triple-storey central atrium.
The Results
We were conscious that there was a fine line to walk in creating the portrait of an academic guiding students on such an iconic fashion course, balancing his vision for instruction on the one hand with the visual, physical output of those in his charge on the other. We feel we walked that line carefully, honouring the intellectual intentions, while keeping the film varied, colourful and engaging.
Fashion Insiders Fabio Piras Fashion Insiders Fabio Piras


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