Royal College of Pathologists

With over 100,000 employees and annual revenues of £20 billion in 2019, CBRE is the worldwide leader in full-service real estate services and investment.

NextShoot has worked with CBRE on a range of video production services in London and the regions, including case studies of key property projects.

The Brief
Our video production agency has been working with CBRE on a series of property video case studies. This commission was to create a case study video about the new £44m home of the Royal College of Pathologists (the RCP) in Aldgate, London.

The brief included interviews with key stakeholders at the RCP and CBRE and also the lead architect from Bennetts Associates. To reflect the quality of the design and the careful selection of materials throughout the building CBRE’s instructions were to ensure that the video captured the architectural ambition of the project with high production value cinematography.
CBRE Royal College of Pathologists CBRE Royal College of Pathologists
CBRE Royal College of Pathologists CBRE Royal College of Pathologists
Our Approach
CBRE produced a detailed written case study, presenting a clear idea of the messaging they wanted to include in the video case study. We worked with their marketing team to bring a structure to the video content, giving the different speakers key areas to cover off in their interviews. Of course, the final structure is eventually decided in the edit, but we’re big believers in having a clear plan for the interviews. With fewer questions we could focus on the quality of the responses, and by not over-shooting we left time to capture cinematic supporting broll.

With the interview content we wanted to give each contributor a different background that showcased the thoughtfully designed space. While this required a number of moves around the building with the interview set-up it brought variation and interest to the final video.

To make sure we captured enough broll we had a second unit filming details from a tripod, while the main unit focused in particular on moving shots filmed from the dana dolly slider set-up. We had the conference facilities arranged as if for a meeting - the flexibility of the event space was a part of the story - and we also peopled the shots where possible to give sense of the staff enjoying their new office environment.
The Results
The 5 minute video does justice to the role played by CBRE and its through the line services - including the Development Team, Tenant Advisory Group and Project Management Team - and the architects to meet the very specific requirements of their client.

The completed long-form video was subtitled and then cutdown versions were created for Social Media.

The video was considered a great success and became the benchmark for other videos in the case study series.
CBRE Royal College of Pathologists CBRE Royal College of Pathologists


NextShoot on Instagram
NextShoot's Twitter Feed'
NextShoot's YouTube Channel
NextShoot's LinkedIn Profile'
NextShoot's Facebook Page


Internal and External Corporate Comms, Case Studies and Company Profiles


Videos for Fashion Labels, Products and Designers

Arts & Culture

Creating beautiful & thoughtful films with artists & galleries


We create videos for the IT and Tech sectors

Retail Video

Product Videos and website Explainer Videos


Filming for developers, architects and engineers


Delivering learning materials and supporting institutions


Forward looking video production for business leaders

Financial Services

Creating video content for the banking and finance sector


Working with law firms to deliver marketing and communications

Commercial Property

Videos for developers and real estate investors


Videos for the manufacturing industry

Call us on +44 (0) 845 539 0075 or click below to email us.

Email Us