CBRE

Our Approach

CBRE produced a detailed written case study, presenting a clear idea of the messaging they wanted to include in the video case study. We worked with their marketing team to bring a structure to the video content, giving the different speakers key areas to cover off in their interviews. Of course, the final structure is eventually decided in the edit, but we’re big believers in having a clear plan for the interviews. With fewer questions we could focus on the quality of the responses, and by not over-shooting we left time to capture cinematic supporting broll.

With the interview content we wanted to give each contributor a different background that showcased the thoughtfully designed space. While this required a number of moves around the building with the interview set-up it brought variation and interest to the final video.

To make sure we captured enough broll we had a second unit filming details from a tripod, while the main unit focused in particular on moving shots filmed from the dana dolly slider set-up. We had the conference facilities arranged as if for a meeting - the flexibility of the event space was a part of the story - and we also peopled the shots where possible to give sense of the staff enjoying their new office environment.

The Results

The 5 minute video does justice to the role played by CBRE and its through the line services - including the Development Team, Tenant Advisory Group and Project Management Team - and the architects to meet the very specific requirements of their client.

The completed long-form video was subtitled and then cutdown versions were created for Social Media.

The video was considered a great success and became the benchmark for other videos in the case study series.