CBRE

Our Approach

We worked with CBRE to structure the interview content, working initially from a written case study document. We divided the content between the four interviewees: Virgin Media's Head of Programme Management Office and their Brand Experience Manager, and CBRE's Director, Project Management and Senior Director, Advisory & Transaction Services department.

In an open plan office environment it can be a challenge to find spaces where it is quiet enough for an interview and where there isn't a lot of footfall. However, we were keen for some if not all of the interviews to have a backdrop that gave a sense of the office environment and so we filmed in the large atrium lobby, avoiding the Christmas tree in the background.

Given the early sunset in late-November, which meant a short filming day, we had a second camera operator who concentrated solely on capturing broll, including shots on the slider, that would bring movement and interest to the edit.

The Results

A video production company inevitably wants to capture attractive broll footage, but we were keen, as ever, that this 3-4 minute testimonial video wasn't just filmic, but included all the agreed editorial points (significant savings for Virgin in operational expenditure/ the role of CBRE's knowledge of off-market opportunities/ how CBRE managed the transaction and fit-out to meet Virgin's extremely challenging timescales etc).

The combination of the carefully produced interview content and the cinematic fit-out material created a clear and elegant video that highlights CBRE's expertise and Virgin Media's brand values.

The long form video was subtitled and cutdown versions were created for Social Media.