V&A
Creating Innovative Learning Programmes
The Victoria and Albert Museum (typically abbreviated to the V&A) in London is the world's largest museum of applied and decorative art, design and sculpture. Founded in 1852, the museum is home to 145 galleries across a 12.5 acre site, with a collection of more than two million objects spanning five thousand years of art.
NextShoot's corporate video production company in London was invited to create a video that captured the essence of the international training courses on offer, in order to promote these courses to potential future attendees.
01
The Brief
The V&A offers a number of training courses for international museum professionals which give them the opportunity to work with experts from the V&A staff on museum practice, via a series of lectures and hands-on workshops.The brief for NextShoot was to devise a video structure that, with one day of filming, would illustrate to potential attendees the quality of the international training courses on offer, a sense of the workshops and glimpses of the museum spaces. Above all the video needed to position the V&A's international training programme as a leader in its field.
We were asked that the filming did not interfere with the running of the course, and to only prevail upon the attendees for a minimal amount of time for their interviews.
02
Our Approach
As a leading video marketing agency in London we've had the opportunity to work with a number of the capital's leading museums and galleries. In this instance the museum was not looking to promote an exhibition, but to positively frame its international training courses. So, while it was important to capture interview material with the course leaders, we proposed to emphasise positive feedback from those attending the course.During the course of a day's filming at the V&A in South Kensington we conducted testimonial vox-pop interviews with course attendees from Argentina, Austria, Cyprus, Denmark, Finland, Greece and Singapore, who were all responsible for the learning programmes at their own museums. We made sure this process was quick and efficient so that they missed little of their course.
We also captured interviews with the two leaders of the course, as well as b-roll footage of a workshop and some general shots of key galleries.
03
The Results
In the edit we blended the interviews, testimonials and b-roll footage with a few exterior stock shots of the V&A to create an informative video that sets out the V&A's expertise in training by highlighting the positive feedback from course participants.The video reinforces the V&A's original role as an educational resource to help boost productive industry and underlines how a strong learning programme remains at its core today.
The video is editorially driven, but supported by filmic b-roll that keeps the viewer engaged, with on-brand graphics and a music track. We feel it's a video that demonstrates why NextShoot is considered one of the go-to corporate video production companies in London for training video content as well as museum video production.
