Clayton
Deliveroo Case Study
01
The Brief
We were asked by Clayotn to produce a case study of high profile client Deliveroo.Deliveroo uses Salesforce to drive the onboarding of more than 1,000 new restaurants every month across more than 500 cities.
Clayton’s product builds on Salesforce, deploying AI to find vulnerabilities and design flaws in code, helping Deliveroo to onboard more restaurants, faster.
Our goal was to create a clear interview narrative that explained Clayton’s contribution to Deliveroo’s success, supported by interesting broll.
02
Our Approach
We conducted interviews with two key Deliveroo staff members: the Director of Information Systems and the Salesforce Technical Leader. The filming was arranged for a weekend in order to make use of the open-plan office for interview locations without noise interference. We encouraged the interviewees to quantify the improvement to their results since using the Clayton product. We also captured broll shots of our two interviewees working in different locations around the very attractive office. Given the profile of Deliveroo we were sure to film lots of signage and branding.
03
The Results
The result is a case study that clearly explains the Clayton offering and its impact on Deliveroo. The filmic look of the interviews and the dynamic broll elevate the case study, suggesting by association the high quality of the Clayton product.
