Jaguar Land Rover

Research Video

Jaguar approached NextShoot to produce a 45-minute video based on 36 interviews with luxury car owners in New York, Dallas and Los Angeles. The aim of the video was to explore the different personalities and attitudes of affluent and successful individuals and their underlying motivations for luxury car selection. Shot inside two weeks on a taxing schedule the footage was edited into a thought-provoking and visually engaging documentary film.

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