The Gates Foundation

'We needed a video that made a complicated scientific system easy to understand. NextShoot delivered a video that surpassed anything our team expected and that has been incredibly effective.'
Ross Tierney, Cranfield University


The Brief

Cranfield University, sponsored by the Gates Foundation, approached NextShoot with the challenge of explaining the mechanics and business model of their prototype nano-membrane toilet in a clear and engaging manner.


The Solution

To bring clarity to a complex subject we told the story through the eyes of three animated characters (a Child, a Scientist, and a Service Provider), whose story unfolded on the blackboard of a typical Ghanaian classroom. Working with the development team's CAD files, we constructed a 3D model of the toilet to show its function with precision.


The Results

The animation and virtual modelling, combined with music and authentic West African voiceovers, delivered Cranfield's message in an entertaining, accessible and informative way for use on their website, social media and at Gates Foundation events around the world.



Client Quotes

'Acamar Films approached NextShoot to make a 30 minute documentary film charting the backstory of its children's property 'Bing Bunny'. NextShoot understood the brief and worked with Acamar to develop a compelling narrative. They then undertook numerous interviews with the key stakeholders at Acamar, the animation units, the publishers (Harper Collins), the broadcaster (CBeebies) and partners in the United States. They shaped the editorial content into a compelling film with superb specially shot material (including some memorable sequences with children interacting with the Bing Books and online offer), graphics and animation assets. The choice of music tracks was extremely apt and added style and sentimentality to the programme. NextShoot then created a 10 minute version of the documentary for use in meetings, which has been extremely well received.

I wouldn't hesitate to recommend this talented outfit. It has been an enormous pleasure working with them on 'It's a Bing Thing'. They've done an outstanding job.'

Mikael Shields
CEO, Acamar Films


'I contracted Next Shoot to deliver a variety of customer testimonials. Dominic and the team delivered over and above what I expected and certainly created content which has proved invaluable time and time again. Highly recommended!'

Duncan Miller
Head of Marketing, Mitel

'The team at NextShoot delivered a succinct, visually engaging and cost-effective 'How to Play' video which now sits at the heart of our site.

During the production process we were able to have constructive conversations and develop the video beyond the brief, liaising with senior personnel who could respond quickly and efficiently.

Since going live, calls to our customer services team have fallen and conversions have increased.

We will definitely be using NextShoot in the future for similar projects.'

Ben Hughes
Head of Marketing, Best of the Best

'LRW commissioned NextShoot to capture and produce a 30 minute video based on 36 two-hour interviews for a brand of luxury car in the USA. The video was designed to showcase the different profiles and attitudes of car buyers and their underlying motivations for car selection.

NextShoot delivered an engaging, stylish and highly relevant video, to a level of quality which exceeded all our expectations. Despite numerous complexities from our side in timing and interview organisation, they not only delivered on brief and on schedule over the Christmas break but also re-edited in full to accommodate a change in brief at the last minute.

NextShoot were a pleasure to work with and the flexibility of their service was matched by the quality of their video.

Alison Sanders
Research Director Europe, LRW


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