Thames & Hudson

New Map France by Herbert Ypma

The Brief
Thames & Hudson is one of the world’s leading publishers of illustrated high-quality books across ‎all areas of visual creativity: the arts, architecture, design, fashion, photography, film and music, and also history, popular culture and travel.

We were asked by the marketing department at Thames & Hudson to create a promotional video for New Map France by Herbert Ympa. A travel-companion book with 500 illustrations, it features more than ninety experiences and tips, from unique places to stay, the best spots for authentic French dining, to historical and quirky must-sees.

This promo video would comprise of an author interview in black & white, contrasting with Herbert’s vivid colour photography, an on-brand title card and an end card featuring a pack-shot of the book.
New Map of France by Herbert Ypma New Map of France by Herbert Ypma
New Map of France by Herbert Ypma New Map of France by Herbert Ypma
Our Approach
As a video agency in London we’ve had the opportunity to work with many publishers and authors on promotional book videos. What we’ve learned is that people who like reading books also like hearing about why and how the author came to write their work and their experiences in bringing it to fruition.

The focus, therefore, was on our interview with Herbert, in which we drew out not only the structure of the book and the examples of hidden gems in each category, but a sense of his adventure in researching the book and his own personal favourite tips.

We’re fortunate to have our own London-based studio, where we shot the interview with a premium look & feel against an off-white back-drop. We filmed a number of stylised frames and converted the footage into black & white in the edit. The key to success was a careful selection of the interview material, supported by the strongest imagery.
The Results
To an extent a corporate video production company’s work is only as interesting as the material it shapes. In this case we had not only a beautifully conceived and researched travel-companion in New Map France, but wonderful imagery and an author with a passion for his work and the skills of a true raconteur.

We hope to have conveyed the value of the book, it’s tried-and-trusted knowledge, and the experiences of the author in a way that is as stylish as the publication and its writer.
New Map of France by Herbert Ypma New Map of France by Herbert Ypma

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