At one level, the views for the videos speak for themselves. The original video
from 2014 has had over 460,000 views, while the updated video
from 2016 was watched a further 250,000 times. However, we appreciate that much of this traffic was generated by the Tweets from Bill Gates’s Twitter account. Stories about toilets are also surprisingly popular.
The metrics aside, what we feel was successful about the videos was that they explained a potentially complex story in a clear and engaging way and, given the subject matter, with the right tone. The conceit was bold and well executed. The story-telling and the quality of the animation and the 3D CGI gave the video a considered and quality feel that reflected well on Cranfield’s programme and end product.
As a video production company in London we are constantly challenged by our clients to come up with innovative ideas to promote their brands, organisations or products. Of course, it’s always a pleasure to work on content that is challenging and creative and that is ultimately contributing to a worthy cause. We hope that Cranfield’s product, and those prototypes developed by other grantees in the ‘Reinvent the Toilet Challenge’, will go a long way to supporting the 4.5 billion people who lack basic and safe sanitation options across the globe.