Lieberman Research Worldwide commissioned NextShoot to produce a 30-minute video based on 36 interviews with luxury car owners in New York, Dallas and Los Angeles.
The aim of the video was to explore the different personalities and attitudes of affluent and successful individuals and their underlying motivations for car selection.
We managed the logistics of an exceptionally complex shooting schedule. Our crew were on location to film and direct local camera teams. As the video material was captured, it was digitised on-site and uploaded by an editor to our portal for transcription and client review, allowing for feedback during the four week shoot.
The interview content was shot entirely hand-held in the subjects' homes and cars. On-board car views were captured using GoPro cameras and stunning location shots were filmed in each city.
The video was assembled from over 100 hours of interview content into an engaging narrative that mirrored the market research findings - a process which required editorial judgement and flexibility to meet a very tight deadline and high client expectations.
The finished asset was a highly engaging, editorially insightful and visually stimulating 30-minute research piece that informed the marketing decisions for this major car manufacturer and their key partners globally.
'NextShoot delivered an engaging, stylish and highly relevant video, to a level of quality which exceeded all our expectations. NextShoot were a pleasure to work with and the flexibility of their service was matched by the quality of their video.'
LRW Research Director Europe