Croplife

Food Heroes


"NextShoot delivered an extremely ambitious 'Food Heroes' project to send a professional photographer to 19 countries (from Vietnam, China and India to Kenya, Egypt, and Turkey, to Spain, Germany, Costa Rica, Argentina and Canada) to meet local farmers and plant scientists working on some of the world's favourite foods. In total the photographer met, photographed and interviewed 60 protagonists.

The photographer adapted, thought on his feet, came up with strong images that matched the brief, while working in some tricky situations and to a tight timetable. NextShoot was responsible for the story research, liaising with the contributors, setting up all the shoots and managing the production. The final images were excellent and will now be used as part of an online campaign called Food Heroes, to tell the story of the unsung heroes behind some of the world's most loved foods."

Will Surman, Director of Communications

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