Louis Vuitton was looking for a high-impact video to educate and excite their new Sales Associates about the company's rich client heritage and to inspire them to make connections of their own with the brand's customers of today.
NextShoot devised a video that moves seamlessly between animation showing notable clients and their besopke products and specially-shot drama sequences as a Sales Associate builds a relationship with a new Louis Vuitton client. The animations explore five different eras from the 1860s to the present day, capturing the glamour and heritage of this renowned brand and its clientele.
NextShoot devised a video that transitions seamlessly between animation representing the historical clients of the brand and specially-shot drama sequences of a Sales Associate building a relationship with a new Louis Vuitton client.
The animations explore five different eras from the 1860s to the present day, capturing the glamour and heritage of this renowned brand and its clientele, while the drama illustrates five practical ways to develop contemporary client interaction.
Themes of changing style, travel and technology combine with imagery of iconic products to tell the story of Louis Vuitton over the last 150 years, set to a specially composed music score.
With access to the Louis Vuitton archives, each element of the video was carefully researched and storyboarded, and approved by LVMH in three regions. Shot on location in London (including an overnight shoot in LV's flagship Bond Street store), the animation, editing and score were completed inside six weeks.
The resulting film has the production values that match the qualities associated with this iconic fashion brand, and the video continues to set the inspirational tone for LV induction days with its new Sales Associates.