Why Your Business Must Have Online Video in 2011
At the end of last year YouTube announced that in 2010 its users watched 700 billion videos, and over the course of the year 13 million hours of video content was uploaded to the site. Don’t believe it? Take a look:
Still don’t believe it? Well, I can’t help you with that. All I can say is that these astounding numbers demonstrate the amazing growth of digital media, because it means that the average internet user watched more than 300 online videos on YouTube (and that’s YouTube alone!) in 2010.
The difference between now and when YouTube was founded (in 2005) is that video is much easier to share online and has now emerged as a powerful medium to connect with customers. Video streaming is easier and more accessible due to increased internet connection speeds, and (most importantly) video creation has also become much easier and more affordable. YouTube took better advantage of the shift than anyone else, and now serves 38% of all videos in the US. Abroad and in the UK, their share is even higher.
The main upshot of the shift for marketers and businesses is the increased importance of online video in connecting with target audiences. It has now become simpler than ever before to use video to connect with customers, and creating video that represents your business is the ideal opportunity to connect in a popular and personable way. Company profiles, case studies and customer testimonials are all great ways of making use of the direct and personal nature of video to communicate company messages. It has become clear that the impact of video communication is far greater than written descriptions or testimonials of your business.
Whatever line of business you’re in, if you have a web presence then video has to be part of it. Consumer habits have shifted to embrace the medium, and with more and more internet users seeking information on products and services through video on the web, the trend looks set to continue across all platforms – not just on YouTube.
Have a look at some ways of promoting your business here: